During one of the most challenging years that the world had seen​, festivals were the last thing on our minds. But they had the power to lift our spirits.

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One such festival was Akshaya Tritiya. While the traditional celebration involved going to the store and buying that 'lucky' gold, we designed a campaign that lets you buy gold from the comforts and safety of your home.

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'Wahi Rivaaz, Naya Andaaz!' for MMTC-PAMP was one of the pieces that connected families on the auspicious occasion of Akshaya Tritiya and found ways to bond and celebrate, despite the pandemic.

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